What is a favicon?

The term ‘favicon’ refers to a file which contains one or more small icons that are related to a website or web page. (Synonyms for ‘favicon’ include shortcut icon, website icon, tab icon, URL icon, or bookmark icon.) It is possible for a web designer to create a favicon and upload it to a website through using several different means. Graphical web browsers will then utilise it when displaying the URLs of websites to users.

The favicon is a kind of visiting card that displays to the users of your website. This means that it should be created in the same style as the website is. Thus, the more your website and favicon have in common, the better.

Why does your website need a favicon?

The main function of these types of branded icons is to visualise the website’s main functions in one small image. Also, the icon should be relevant as well as clear: the user should instantly understand what is drawn on it and it must be memorable enough to stick in the mind of the user.

A favicon helps your website to appear more professional as well as credible. Even though it’s a tiny part of a website, the inclusion of a favicon shows attention to detail. In addition, including a favicon gives the impression of a more complete site which increases the Internet’s surfer’s trust in the site and encourages them to visit it.

In addition, a favicon provides an opportunity to reinforce your brand further. A favicon gives you the chance to get your logo and your brand colours in an additional location on the web. Branding is a challenge for many companies, and it can sometimes seem like today’s biggest brands appeared to have developed from nowhere. Most of these business’ hard work, failures as well as rejections happened behind the scenes. However, the good news is that digital marketing strategies are there to disseminate your brand names and build a great reputation that you can start right away. Some of these are:

  • PR: Public relations is about focusing your voice and finding your place in the market. It’s a great way of showing the market what you can do and getting others to trust you.
  • Co-marketing: Associating with another brand will assist you with inheriting some of their image and reputation and as well as creating brand evangelists outside your circle. It’s a terrific way to gain a sizable volume of new contacts together with your organic marketing efforts.
  • Blogging: Operating and maintain a high-quality blog will also assist you with building brand awareness. Not only does a blog assist with driving traffic to your website, and converting that traffic into leads, a blog also helps you to establish expertise in your industry and trust among your prospects.

A favicon makes a website more user friendly. With more and more people making use of tabbed browsers, the fact that your favicon will display in the tab next to the page title makes that it is even more important for brand reinforcement and recognition. The value of a website equates to an increased search engine ranking. This means that if there is a favicon which is placed right next to your website’s title on bookmarks, browser tabs as well as history archives, one could say that it has a small – but rather important – role in SEO and digital marketingif it can help users save time while at the same time making it easier for them to identify, and browse through, your website.

Even though favicons are small and rather insignificant, these work well to make a website stand out. In addition, they are also incredibly important for branding purposes. Favicons help websites look more plausible and professional which means that even though favicons are little parts of a site, having these integrated into a website only shows attention to detail which gives people the idea of a complete website.